New York man buries vodka underground for Electric Zoo

A concert goer who attended Electric Zoo's festival in New York was determined to get his money's worth when he buried alcohol under the ground at the site three weeks before the event. 

Alex decided to stash a bottle of vodka hidden in a water bottle at Randall's Island ahead of the actual concert so he could dig it up once he arrived.

The innovative concert goer said that he and his friends were intrigued to see if they could 'bury treasure without it being disturbed'.

'We used Google maps and marked our spot on GPS so we knew where it would be – then we waited.'

Alex posted images from the festival, which of course then went viral.

It's now led to a successful business venture with him now writing a book spilling all his festival secrets, due to be available in 2018.