Thanksgiving is still two weeks away, but Black Friday has already begun - at least for some retailers.
Best Buy on Wednesday began offering "Black Friday" discounts on hundreds of items, including big-screen TVs, Apple Watches and tablets.
Walmart followed a day later, with $6 pajamas and $998 Samsung TVs.
Amazon.com, meanwhile, started its "Countdown to Black Friday" on Nov. 1, offering dozens of new deals each day. (Jeff Bezos, the founder and chief executive of Amazon, owns The Washington Post.)
In an ever-frenzied race to win over shoppers - and their money - retailers are trying to fast- forward to what has historically been the year's largest shopping day.
Over the past decade, big-box chains have slowly moved up doorbuster discounts - from Black Friday (the day after Thanksgiving), to the Thanksgiving holiday itself, and now even earlier, as they try to lock in sales during the crucial fourth quarter, which can account for up to 40 percent of a retailer's annual revenue.