Google revealed a cascade of exciting innovations to its Google universe this week at the annual I/O developer conference.
The search and software giant is making tremendous strides in AI through Assistant; image search and detection through Google Lens; web search through Instant Apps; and search through Jobs on Google.
In other words, Google's ecosystem is positioned to run circles around Apple's, whose tightly integrated software and hardware have failed to innovate at Google's pace when it comes to Siri, VR, the smart home and car dashboards.
While Google's approach, which draws on deep databases of information, wants to own the platforms that other companies build upon, Apple prefers to control a complete, reliable package -- and that historically means it takes longer to get everything "right".
In a few weeks at Apple's developer conference on June 5, it'll have the chance to swing back at Google (and a rejuvenated Microsoft) with its own advancements in iOSfor the iPhone, Macbook, Siri AI, watch and maybe even the smart home.